About Firstline
Built by Merchants, For Merchants
We started Firstline because we were tired of the payment processing industry's lack of transparency. Hidden fees, confusing statements, and lock-in contracts are the norm. We believe merchants deserve better.
So we built the payment platform we always wanted — transparent pricing, beautiful software, and support from people who actually understand running a business.
What We Stand For
Transparency First
We believe merchants deserve to know exactly what they're paying. No hidden fees, no confusing statements, no surprises.
Merchant Obsessed
We built Firstline because we were frustrated with the status quo. Every feature, every decision is guided by what's best for merchants.
Human Support
When you call us, you talk to a real person who knows your business. Not a call center halfway around the world.
Always Innovating
Payments is a solved problem. Or so they say. We think there's always a better way — and we're building it.
For Merchants
Whether you're a local coffee shop or a growing e-commerce brand, Firstline gives you everything you need to accept payments and grow your business. We handle the complexity so you can focus on what matters.
- Accept all major cards, digital wallets & ACH
- Same-day deposits to your bank account
- Real-time reporting & transaction insights
- No long-term contracts or hidden fees
- Dedicated support from real humans
- POS hardware & online payment solutions
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For ISOs & ISVs
Partner with Firstline for wholesale payment distribution. Our full whitelabel solution lets you offer payment processing services under your own brand, backed by enterprise-grade technology and support.
- Full whitelabel dashboard with your branding
- Next-generation reporting & analytics tools
- Competitive wholesale pricing & revenue sharing
- Complete merchant lifecycle management
- API access for custom integrations
- Dedicated partner success manager
What Makes Us Different
Most payment processors treat merchants as transactions. We treat you as partners in business.
- No hidden fees — ever
- No long-term contracts
- Real humans answer the phone
- You own your data — easy to export, easy to leave
- We actually use our own product
"We built Firstline because we believe every business owner deserves a payment partner, not just a payment processor. Someone who actually cares whether your business succeeds."
Ready to Partner with Firstline?
Join thousands of merchants who've made the switch to transparent payment processing.